Founded on Empathy, Fuelled by Impact

At ParkBee, our mission is to give space back to the cities by creating a seamless experience for drivers with an interconnected European parking network. Our philosophy is to build distinctive products and services that enhance existing resources without generating new ones, all nurtured by an enduring empathy for drivers and partners. Joining ParkBee means you'll be part of a team that's driving change and making a difference in the world.

Role overview

Are you passionate about uncovering trends and turning them into game-changing strategies? As ParkBee’s User Insights Analyst, you’ll drive our data-driven decision-making, harnessing your analytical skills to shape our digital strategy and drive commercial success. Working closely with marketing, product, and engineering teams, you’ll optimize digital performance, enhance user experiences, and fuel growth.  With a focus on innovation and actionable insights, you’ll play a pivotal role in transforming how we approach user engagement and retention supporting our quest to revolutionize urban mobility.

What You’ll Be Doing

• Shape digital strategy: Identify trends in user behavior, market dynamics, and competitive performance to inform ParkBee’s digital direction.
• Uncover Opportunities: Analyze data from web, mobile apps, social platforms, and ad campaigns to discover growth areas.
• Track and Optimize: Design and manage event tracking systems to monitor user behavior across platforms.
• Deep-Dive Analysis: Conduct in-depth analyses of user behavior, conversion trends, and multitouch attribution to improve acquisition, retention, and revenue.
• Experiment and Innovate: Develop and lead experimentation frameworks, including A/B and multivariate testing, to optimize digital platforms.
• Collaborate for Impact: Work with cross-functional teams to execute and analyze experiments that enhance user experience and engagement.
• Master the User Journey: Analyze multitouch user journeys and attribution models to refine acquisition strategies and identify retention opportunities.
• Visualize Data: Build intuitive dashboards and reports to track KPIs, empowering teams with actionable insights.
• Align Insights with Goals: Partner with stakeholders in marketing, product, and engineering to turn data into impactful strategies.

What You Bring

• Bachelor’s degree in Marketing, Statistics, Business, or a related field.
• Around 2–5 years in a user-focused insights role (e.g., Insights Analyst, User Behavior Analyst).
• Expertise in SQL and Python for data analysis and automation.
• Hands-on experience with Google Tag Manager, including event tracking setup and management.
• Proven ability to design, implement, and analyze A/B and multivariate experiments.
• Strong understanding of user experience, with the ability to translate insights into commercial performance improvements.
• High-level expertise in attribution modelling and multitouch user journey analysis.
• Familiarity with advanced data visualization tools to create compelling dashboards.
• Knowledge of SEO and SEM principles to contextualize performance metrics and user acquisition strategies.
• Ability to present complex data clearly and effectively to diverse audiences.

* Research shows that great talent from underrepresented groups in technology often do not apply if they don't meet all the criteria. We actively welcome applications from those who may not meet every aspect but have the ability to learn, grow and excel in our environment.

What You'll Receive:

We believe a career at ParkBee offers exponential growth and learning by offering an environment with high ownership, accountability and impact at every level. In addition, we offer a competitive reward offer comprising:

• A starting salary of €55-62k dependent on experience with a compensation model that recognises high performers;
• An annual allowance of €1,500 for learning and growth in your role;
• An initial contract of 12 months, to be extended by mutual agreement;
• Numerous growth and development initiatives, training and projects, including our international offsite to Croatia in May 2025;
• 25 days holiday plus additional leave schemes;
• Daily fresh lunch in the office (we're primarily an in-person company with home working flexibility);
• Support the application for the 30% ruling if applicable.
• Easy commute with an NS business card, mileage reimbursement, and access to shared cars when needed
• A generous employer pension scheme and additional long term performance based incentives linked to the success of ParkBee and your contribution.

Application process

We believe in a transparent and thorough interview process to ensure the best fit for you and our team. Here’s what you can expect:

1. Initial screening with the recruiter (online) 
2. Interview with the hiring manager (online) 
3. Technical Assessment (online) 
4. Meet the hiring manager and our Founder & CEO, Jian, plus coffee with the team (face-to-face);
5. Offer

Reserve your spot, drive in later

Sounds good?

We would love to hear from you! We don’t require a long motivation letter; we’d rather have a few pointers, your LinkedIn, and your resume.

At ParkBee, we are committed to fostering a diverse and inclusive environment where people of all backgrounds are welcomed and valued. We have zero tolerance for discrimination of any kind, including but not limited to the basis of race, colour, religion, culture, nationality, gender, gender identity or expression, pregnancy, sexual orientation, age, disability, or marital status. Our goal is to create a workplace that celebrates the unique experiences and perspectives of every individual.